Email is the most cost effective way to communicate with your clients and prospective clients. And with a good email marketing system you can track the results more effectively then ever before. You can track:
- If your prospective client has even opened the email you last sent them
- How many times they viewed it
- If they forwarded it on to a friend or family member
- If they are interested before you follow up with them
When you put information like this in the hands of even a mediocre salesman, the results can be astronomical.
In addition, the follow-up message you send a group of people who acted on your offer can be different then the people who did not act.
For more information on this topic, go to www.internetbusinessseo.com
